The Challenge
The primary challenge is distilling complex technical data (thermodynamics for heaters, equipment compatibility) into simple, user-friendly interfaces that non-technical users can trust. Additionally, these tools must integrate seamlessly with legacy enterprise systems while maintaining a modern, responsive frontend.
The Solution
I developed a suite of modular digital tools using a component-driven architecture. For the Heat & Chill Calculator, I created a step-by-step wizard interface that simplifies input complexity. For the Literature Search, I redesigned the UX to reduce search friction, implementing real-time filtering that significantly reduced customer support inquiries.
Key Features Delivered
- Heat & Chill Calculator: Energy estimation engine
- Cross-Reference Tool: Equipment compatibility lookup
- Literature Search: Elastic-search powered document portal
- Unified Design System for marketing sites
Concept & Process

Intuitive Wizard Interface: Converting complex energy physics into a simple 3-step user flow.

Product Compatibility Engine: Helping professionals find exact replacements in seconds.

Advanced Document Portal: Real-time search and filtering for thousands of technical manuals.
Detailed Description
As a Web Developer and Designer at Hayward Holdings, I bridge the gap between complex engineering requirements and intuitive user experience. I design and build high-impact digital tools—like the Heat & Chill Calculator and Cross-Reference Tool—that empower thousands of pool professionals across North America. My role involves end-to-end product design, from wireframing intuitive flows to implementing them with scalable Next.js architectures. I also drive the digital brand evolution through a unified Design System that ensures consistency across all customer touchpoints.