The Challenge
The challenge was to maintain distinct visual identities for multiple hotel brands (Excelsior, Beyond, etc.) while sharing a unified codebase and content management system.
The Solution
I implemented a scalable multi-site architecture with a modular component system. this allowed us to reuse logic while customizing the presentation for each brand, ensuring absolute fidelity to the original high-end design.
Key Features Delivered
- Bespoke WordPress Theme Development (No Templates)
- Advanced Multi-site Architecture for distinct Hotel Brands
- Custom Technical Solutions for High-End Editorial Control
- Pixel-perfect implementation of Figma designs
- Complex animation integrations for luxury feel
Detailed Description
Geisel Privat Hotels is synonymous with luxury and tradition in Munich. For this project, I moved away from off-the-shelf solutions to engineer a bespoke multi-site WordPress platform. Working from strict 'pixel-perfect' Figma designs, I developed a custom theme architecture that powers multiple distinct brand identities under one roof. The goal was to provide a robust CMS experience for their content team while delivering a frontend performance that matches the elegance of their physical properties. This was 100% custom code—no templates were used.