The Challenge
The challenge was building a modular WordPress system that could serve different content and pricing structures to three distinct global regions (USA, Ecuador, Rest of World) while maintaining a unified admin experience. Technically, we had to bridge Intiaro's 3D engine with Odoo ERP data, handling complex price queries via custom backend APIs in real-time.
The Solution
I architected a regionalized WordPress theme from scratch, implementing custom routing and session logic to serve locale-specific frontends. I engineered the technical bridge between WordPress and Odoo, creating a custom caching layer for price APIs to ensure sub-second response times despite the massive amount of product data. The result was a 264% increase in traffic and an award-winning platform that powers their global sales operations.
Key Features Delivered
- Regionalized Frontends (USA, Ecuador, International)
- Deep Intiaro 3D Configurator Integration
- Custom Backend Price APIs for Odoo ERP Sync
- Advanced WordPress Architecture & Custom Ecosystems
- German Brand Award Winner 2025
- Dynamic Inventory management across Global Regions
Concept & Process
Regionalized UX: The platform intelligently detects the user's location to serve specific pricing, collections, and configurations via custom backend logic.
Detailed Description
This enterprise-level WordPress transformation for Adriana Hoyos is a masterclass in custom CMS architecture. As Technical Lead, I engineered a global digital ecosystem that supports regionalized experiences with tailored frontends for the USA, Ecuador, and International markets. The platform seamlessly integrates the Intiaro 3D Configurator with Odoo ERP through custom-built backend APIs for real-time price calculations and inventory. We developed a robust metadata framework and specific custom fields to manage 500k+ potential product variations, resulting in a German Brand Award-winning site that remains one of the most comprehensive WordPress implementations in the luxury sector.